BERLIN'S urban beats : Crafting Hits in 6 HoursJägermeister
In collaboration with 16Bars, Jägermeister came up with a new digital format, celebrating the urban culture and exploring new fun ways of creating music!
The concept: in a Berlin-based music studio, one producer and one rapper meet for the first time and have 6 hours to produce a hit, along with shooting its music video clip.
By tapping into digital channels and artists' platforms, the project successfully expanded the brand’s reach and visibility.
Photographer Isabella Ducrest
SOME MORE
STUDIO SESSIONS
and PREMIERE
VIDEO CLIPS