dusk to dawn:
a tribute to nightlifeJägermeister
Jägermeister launched its first ever international streetwear collection. Each of the twelve exclusive pieces fuses core elements of the brand with bits of nightlife and contemporary streetwear fashion.
The campaign was fronted by a global cast of fashion figures, including NYC-based stylist Bloody Osiris and streetwear's premier senior citizen Alojz Abram, known more affectionately as Streetwear Grandpa.
IT's ALL IN THE DETAILs
shooting
takeover
Due to the global pandemic and travel restrictions at the time, the campaign shoot had to be reassessed.
The solution – each model received a “shooting kit” at home, including all the gear and accessories needed to capture the perfect shots! Clear instructions and live directions were remotely provided by the production team based in Berlin.
The final result was impressively cohesive, with high-end pictures full of authenticity!
